Sony 50" 4K UHD XR50X90SU LED Smart TV

50 Black LED Smart TV 4K UHD 4x HDMI

4K Full Array LED
Whatever you're watching you'll see it upscaled close to 4K7 quality thanks to our unique Cognitive Processor XR™. Our Full Array LED expertly controlled by our unique technology controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You'll enjoy pictures enhanced with real life depth and contrast.

Cognitive Processor XR
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross analysed and cleaned especially around the focal point to give real life depth extraordinary contrast and beautifully vivid colours.

XR Triluminos Pro
Powered by our Cognitive Processor XR™ XR Triluminos Pro enables X90S to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor it can detect colour from saturation hue and brightness to deliver natural shades in every detail.

XR 4K Upscaling
With XR 4K Upscaling you'll enjoy entertainment close to 4K quality whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data intelligently recreating lost textures and detail for real world pictures

XR Contrast Booster
By precisely balancing light output across the screen dimming some areas and boosting others XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker scenes look more real with extra depth and detail

XR HDR Remaster
With XR HDR Remaster this TV can detect each object on screen analyse its colour and adjust contrast for even more realistic pictures. Object-based processing powered by BRAVIA XR takes precision to a whole new level by adding adjustment of hue saturation brightness motion vector bandwidth and more. The result is exceptionally real scenes with greater depth lifelike textures and natural colours.

4K XR Super Resolution
XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.

4K XR Smoothing
XR Smoothing creates smooth natural 4K pictures as you watch without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones shades and gradations making them look incredibly real

XR Motion Clarity
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyses motion across several frames to ensure action stays smooth bright and clear.

Auto Low Latency Mode
With Auto Low Latency Mode in HDMI 2.1 BRAVIA recognises when a console is connected and powered on and automatically switches to low latency mode. You'll enjoy smoother more responsive gameplay – vital for fast-moving high-intensity games.

4K/120fps
Get the edge on the competition with BRAVIA. With HDMI 2.1 you can get an up to 120fps framerate on compatible games so you can take on any challenge in shooting sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.