Sony
Sony 50" 4K UHD XR50X90SU LED Smart TV
Sony 50" 4K UHD XR50X90SU LED Smart TV
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50 Black LED Smart TV 4K UHD 4x HDMI
4K Full Array LED
Whatever you're watching you'll see it upscaled close to 4K7 quality thanks to our unique Cognitive Processor XR™. Our Full Array LED expertly controlled by our unique technology controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You'll enjoy pictures enhanced with real life depth and contrast.
Cognitive Processor XR
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross analysed and cleaned especially around the focal point to give real life depth extraordinary contrast and beautifully vivid colours.
XR Triluminos Pro
Powered by our Cognitive Processor XR™ XR Triluminos Pro enables X90S to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor it can detect colour from saturation hue and brightness to deliver natural shades in every detail.
XR 4K Upscaling
With XR 4K Upscaling you'll enjoy entertainment close to 4K quality whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data intelligently recreating lost textures and detail for real world pictures
XR Contrast Booster
By precisely balancing light output across the screen dimming some areas and boosting others XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker scenes look more real with extra depth and detail
XR HDR Remaster
With XR HDR Remaster this TV can detect each object on screen analyse its colour and adjust contrast for even more realistic pictures. Object-based processing powered by BRAVIA XR takes precision to a whole new level by adding adjustment of hue saturation brightness motion vector bandwidth and more. The result is exceptionally real scenes with greater depth lifelike textures and natural colours.
4K XR Super Resolution
XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.
4K XR Smoothing
XR Smoothing creates smooth natural 4K pictures as you watch without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones shades and gradations making them look incredibly real
XR Motion Clarity
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyses motion across several frames to ensure action stays smooth bright and clear.
Auto Low Latency Mode
With Auto Low Latency Mode in HDMI 2.1 BRAVIA recognises when a console is connected and powered on and automatically switches to low latency mode. You'll enjoy smoother more responsive gameplay – vital for fast-moving high-intensity games.
4K/120fps
Get the edge on the competition with BRAVIA. With HDMI 2.1 you can get an up to 120fps framerate on compatible games so you can take on any challenge in shooting sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.
| Features | |
|---|---|
| Display (Type) | LED |
| Screen Size | 50 Inch |
| Resolution | 3840 x 2160 |
| HDR | Yes |
| HDR Type | HDR10HLGDolby Vision |
| eARC | Yes |
| SMART TV | Yes |
| Screen Mirroring | Yes |
| Refresh Rate | 100 Hz |
| 4K UHD | Yes |
| Wi-Fi | Yes |
| Freeview HD | Yes |
| Support IP Control | Yes |
| Sound Processing | Dolby Atmos |
| Voice Controlled Assistant | Google Assistant via remote - Amazon Alexa via remote |
| Speakers | 2 x 20W |
| USB 2.0 ports quantity | 2 |
| HDMI ports quantity | 4 |
| Composite | 1 |
| RF Input | 1 |
| LAN/WAN | 1 |
| Compatible with VESA-wall mounting system | 200 x 200 mm |
| Dimensions With Stand (W x H x D) | 1119 x 715 x 286 mm |
| Dimensions W/O Stand (W x H x D) | 1119 x 649 x 70 mm |
| Weight W/O Stand | 13.5 Kg |
| Weight | 14.1 Kg |
| Year of TV | 2022 |
| Warranty | 1 Year |
Let customers speak for us
I was looking for this for my son for Christmas and found this company whilst looking. From start to finish the customer service was amazing. I ordered this and within 2 days it was delivered. Package and products all excellent. Matthew was excellent and provided email updates from moment of placing order and emailed when delivery was on way with an expected time of delivery included. I recommend using this company absolutely excellent service. Thank you Matthew il be using you again in the future.
I had Been looking for a fish tank staircase for awhile and had settled on the Hyte Y40 in Black(i know this is the red one but at the time of this review, the black was removed from sale due to being out of stock!) I found a few sellers online as well as Amazon and they all had the price for the black model inflated most of them being over £150!
I found immersehq because they seemed to be the only company that hadn’t blown up the price and i soon found out it’s because they care about their customers!
It’s because a great experience ordering my Hyte Y40 case from immersehq! I was contacted personally by Matthew (sales director) and he personally took care of my order. He kept me updated with my tracking, and even showed genuine interest into my purchase. I felt comfortable and confident that i was getting a good service. For context, my order was placed on Sunday evening, i received serval emails from Matt, and the case was delivered Tuesday morning. It was faster than amazon could deliver my new fans(non prime member)
Overall a great service and i would order from them again without hesitation. They are a newer company, and are building their stock and brand deals, but i have high hopes they will be competing at the top in short time.
Frequently Asked Questions
Shipping and Delivery FAQs for ImmerseHQ
1. What regions do you ship to?
- We currently ship only within the United Kingdom. Future expansion to other regions is under consideration.
2. What are the shipping costs?
- £5.95 within the UK unless your order exceeds £500, in which case shipping is free.
3. How long does it take to process my order?
- Orders are processed within 1-2 business days (Monday to Friday). Orders placed after 12:00 GMT or on weekends are processed the next business day.
4. How long does delivery take?
- Delivery takes 1-2 business days. Free next-day delivery is offered, though delays may extend this to 1-2 business days.
5. What is the total time from order to delivery?
- Expect your order within 2-4 business days, factoring in processing and delivery times.
6. How will I receive tracking information?
- Tracking details, including the courier and tracking number, will be emailed after purchase. You can track your order via the website.
7. What if an item is missing from my order?
- Report missing items to sales@immersehq.co.uk within 7 days. We will provide a resolution promptly.
8. What couriers do you use?
- We work with different couriers based on pricing and reliability.
9. Is the shipment insured?
- Yes, all shipments are insured. Contact customer service for help with lost or damaged items.
10. Do you use sustainable packaging?
- Yes, we strive to use eco-friendly packaging materials.
Returns and Refunds FAQs for ImmerseHQ
1. What is the return window?
You can return products within 14 days of receipt without providing a reason.
2. How do I initiate a return?
Contact customer service at sales@immersehq.co.uk with your order number and reason for return. You’ll receive instructions and, if applicable, a prepaid return label.
3. Are return shipping costs covered?
Customers are responsible for return shipping unless the product is defective, damaged, or not as described.
4. What if my product is defective or damaged?
Contact customer service within 48 hours of receiving the product, including photos. We’ll cover return costs and offer a replacement or refund.
5. What is the timeline for refunds?
Refunds are processed within 14 days of receiving the returned product, credited to the original payment method.
6. Are there any exceptions to the return policy?
Custom or personalized items cannot be returned.
7. Can I cancel my order?
Yes, cancellations are allowed before shipping. If shipped, follow the return process.
For detailed terms, visit ImmerseHQ’s Refund Policy page.
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Payment FAQs for ImmerseHQ
Payment FAQs for ImmerseHQ
1. What payment methods are accepted?
ImmerseHQ accepts credit cards (Visa, MasterCard, American Express), PayPal, Apple Pay, Google Pay, and Klarna for installment payments.
2. Are my payments secure?
Yes, all transactions are encrypted to ensure security and privacy.
3. Can I use multiple payment methods?
The policy does not specify this; contact customer support for clarification.
4. What if there’s an issue with my payment?
Reach out to customer service via email or phone for assistance.
For more details, visit their Payment Policy page.
Support FAQs for ImmerseHQ
1. How can I contact customer service?
- Email: sales@immersehq.co.uk
- Phone: +44 330 153 8558
- Address: 128 City Road, London, EC1V 2NX, United Kingdom
2. What are the customer service hours?
Customer service is available Monday to Friday, 9:00 am to 5:00 pm.
3. How long does it take to get a reply?
You can expect a response within 24-48 hours during working days.
4. Where can I find additional help?
Visit our FAQ page for more information and common queries.
Other Concerns FAQs for ImmerseHQ
Are there any warranties or guarantees?
We offer all Manufacturer or seller assurances when it comes to warranties or guarantees.
Do you ship to my location?
We ship to anywhere within the UK currently.
Are the products authentic or certified?
All products are authentic and are certified by their manufacturer and/or distributor.
What are the terms and conditions?
Here is a link to our Terms of Service.